Saturday, July 5, 2014

Green Resorts and Sustainability


I was invited to visit a green resort in Sentosa. I believe in green but believe even more greatly that businesses are promoting “feel-good-green” with no real content – yet another marketing gimmick. However, this time I was wrong and it turned out to be a morning very well spent.

With very low expectations, I was firstly blown when I stepped inside villas built on slits with tree trucks slicing from the floorboards and out through the roofs. Some villas have as many as 13 trees trucks invading the space, others have guestroom configuration that simply does not make sense (since they were working around existing trees).


The most expensive villas were initially planned to be located in prime locations facing the beach but because of existing trees again, they were eventually built on a most unfavorable location with zero views. Trees growing through the villas, though a great architecture features, can proof to be a water proofing nightmare. Insects climbing through the gaps anyone? I can imagine a frustrated architect coming to site everyday trying to solve structural and waterproofing details and of course, all site survey plans are inaccurate enough to guarantee double the project duration. I wonder if this project has bankrupted the architecture firm in our ultra expensive time=money Singapore…


The care and considerations given to the primary forest was unbelievable. Constructions of the 12 villas took 15 months with microbial piles hung by cranes to ensure no trees/ roots were damaged from clearing. No trees were killed or relocated or so we were told, but 10 trees died throughout the years. (can this even be real?)

Auditors were deployed throughout the construction period to ensure workers preserve trees as a priority. The MD spoke passionately about the common practice to unload trucks under trees because of the shade but doing that compacts the soil and hurts the roots so it is a No NO. Contractors cannot pour and wash concrete off near trees because concrete will poison the trees. Contracts were written to bind owners themselves to the death of every tree instead of contractors so that every effort is made to monitor. Such stories of construction and their willingness to share details are both fascinating and bizarre… Even if some of these stories are a brag, the intention and efforts to provide this level of tender loving care is beyond wow. If not for the love of nature, why would anyone bother to go to this extend?

The swimming pool was planned to sit on top of an old monorail service road to again avoid digging and soil compression. They rejected a chorine pool and opt for a high capital cost salt chlorination pool. In fact, quote a bit of their green technology are hmmm… high capital cost…

However such efforts to ensure health benefits can get unappreciated. We were told that some parents rejected the pool as unsafe for their children because they cannot smell the disinfectant chlorine. Just goes to show how we urbanites have forgotten what is good for us and actually find comfort in daily chemicals.

Even small details like rugs in the rooms are made of recycled plastic bottles. A technology they claimed to borrow from Tze Chi charity in Taiwan. High grade rubber floor tiles on the corridors which I wanted to steal were apparently designed and made by themselves (patented?). The construction at the base to allow drainage solved a major health risk that children in rubber matted playground flooring are facing. Anyway on the topic of playground, I know of many parents who, in the name of safety, prefer rubber matted playgrounds to old school sandy ground. I wonder if they know that playground safety mats are toxic and as they bake under our heat, they release tons of toxic chemicals that children breathe in. Their shed crumbs as they aged are also an environment hazard to the eco system when washed into the water system, indigestible to marine life. But I digress… let’s get back to the resort…


Their ultra successful recycling of vegetable and fruit waste from the kitchen with worm compost program is actually the main purpose of our visit. We have tried in our own resorts without much success and the 1 hour talk on these creepy crawlies alone benefited us a lot. As important as sharing the technology of our Ah Gong and Ah Ma days, it is priceless they are sharing their mistakes and failures.

Moving away from green, we were briefed on their CSR programs. To my surprise, the resort employs twenty odd mentally challenged staff. “Employ” may be an inappropriate word since they were not paid a monetary salary but the resort provided them transfers, meals and swimming classes. To me, that may be more important than dollars and cents - the sense of one’s self worth and usefulness to society. Similar to their green efforts, this program appears not to just scratch the surface. Managing mentally challenged people is no easy task and on average, at least one incident involving them happen everyday.

Many tripadvisor comments relate to unfriendly and unresponsive staff. While I do agree that their “normal” staff are not up to standards, only one review by a foreign family wrote that they knew about the mentally challenged staffing program. And that is because they expressed the lack of smiley faces to the GM who in turned told them about this program. Why not state things upfront? Will it be better or worst?

We spoke about the intentions behind all these green and CSR programs that the resort pushes. To which, the MD replied that they wanted to see if a business that is both environmentally and socially responsible can be sustainable in today’s world. A loud voice in my head went “ NO WAY!”

We were not given a straight answer but I think it is between a yes and a no.

Yes, with their use of green technology, their extremely low PUB bills for 200 keys is 65 times lower than one of their next door neighbor of 100 keys. So impressive that PUB constantly check if their meters are being tampered. Green does pay off….

But no, and this is purely coming from my personal conclusions… deep pockets is certainly funding this property. Hotel is a business that requires huge capital outlay and huge manpower resources. Staffing is already extremely limited but I see substantial resources allocated into promoting and maintaining green and very challenging CSR programs as opposed to meeting daily operation needs.


Expectations. Expectations. It is all about managing guest’s expectation. “We can get away with it because we are a 3 star hotel”…. True to some extent until I started to ask around. Surprising, many of my friends have stayed in this resort before! All knew that it is an eco friendly resort but no one knows anything more of their green and CSR efforts despite having stayed there. Like the response on trip advisor, non were too impressed. But when told about all the amazing initiative the resort puts out, everyone exclaimed that it would have made them see this property in a brand new light if only they knew…

I am humbled to know that there are so many passionate people out there who care/ do so much for our surroundings. Me in the same industry and in a good position to do a lot more have never really started. I am inspired to start acting straight away and I have a plan!

In a funny way, I cannot shake off the feeling that the management team’s priority here is green and green education and their hotel a mere vehicle to support/ fund greening. While I am searching for a green and CSR model that is sustainable for a hotel business, I came home with a model that the hotel business is used to sustain greening. Now that is a mind twist…